GameAbove, a sport, entertainment, philanthropic, and investment powerhouse, has joined forces with the Parade Co. as the presenting sponsor of Parade Company’s unique Big Head Corps, which will include 85 Big Head marchers in America’s Thanksgiving Parade® presented by Gardner White on November 28.

“We’re very excited to welcome GameAbove to the Parade Company family as the presenting sponsor of the Big Head Corps,” said Tony Michaels, President and CEO of the Parade Company. “They bring a unique energy and enthusiasm, and their support will help us continue to grow this important program.”

Big Head Corps is a dynamic group that helps support The Parade Company’s mission by raising funds to preserve and restore the world’s most extensive papier-mâché head collection. In its historic 17th year, this group hosts events and activities throughout the year in Metro Detroit and participates as a unit in America’s Thanksgiving Parade® presented by Gardner White.

“GameAbove is proud to become a partner with the Parade Company,” said Khalid Walton, President of GameAbove Entertainment. “One of our missions within our company is to support the community, and we are thrilled to be part of such a special holiday tradition with the city of Detroit.”

GameAbove is a successful multifaceted brand encompassing various philanthropic activities and for-profit sports, entertainment, and tech ventures. Its slogan, "BRING FORTH GREATNESS,” represents its mission to propel the businesses and organizations it partners with to the next level of success. Brands include GameAbove Sports, GameAbove Entertainment and GameAbove Giving. Key activities include:

• The GameAbove Sports Bowl is a post-season college football game that will be played at Ford Field in Detroit on December 26. It will feature teams from the Big Ten and MAC conferences and will be televised on ESPN.
• GameAbove Entertainment's documentary ICEMAN tells the story of the legendary Detroit-born basketball player George "The Iceman" Gervin. It celebrates his life, career, and lasting impact on the sport and community.
• GameAbove Giving approaches philanthropy, focusing on impactful giving, education, and community development. It aims to make a long-term difference in the lives of individuals and communities. Since 2019, GameAbove has given over $34 million to passionate initiatives and meaningful causes, from combating food insecurities to youth STEM, literacy education, and scholarships.

Voted as America’s Number One Holiday Parade by USA TODAY 10Best Readers’ Choice Awards, America’s Thanksgiving Parade® presented by Gardner White takes place on Thursday, November 28. The 98th America’s Thanksgiving Parade® presented by Gardner White, will continue to awe generations of parade-goers on Woodward Avenue in downtown Detroit with amazing floats, larger-than-life balloons towering over the skyline, celebrities, famous clowns, and Big Heads, marching bands, and so much more. This year’s parade theme is “Miles of Smiles!” The parade is broadcast live on WDIV Local 4 from 10 a.m. – 12 p.m. and nationally to millions of viewers across 185 major cities in the U.S.